From Vision to Reality: Deo Ca Group's Persistent Path to Global Brand Success
English - Ngày đăng : 16:47, 22/06/2023
Chairman of Deo Ca Group: Transformational Leader, “Envision, Implement, and Embrace Full Responsibility for Global Brand and Standard”,. 24-4-2023
Transformation Leadership of Ho Minh Hoang
Ho Minh Hoang is a prominent figure in the infrastructure and transportation sector in Vietnam. Born in 1971 in Binh Dinh and raised in Phu Yen, he is known as the "Tunnel King" for his involvement in a series of multi-billion-dollar tunnel projects that have contributed significantly to the development and improvement of the country's transportation system. He has played a critical role in leading the digital transformation efforts of DEO CA Group, the company he founded and currently serves as Chairman. He has championed the adoption of new technologies and innovations in the transportation infrastructure industry, seeking to make the company more efficient and competitive. He is widely recognized as a transformational leader, who has led the company through significant changes, particularly in the areas of digital transformation and innovation. Ho Minh Hoang's visionary leadership and business acumen have been instrumental in the growth and success of DEOCA Group, and he has been widely lauded for his achievements in the business world. In this role,
Ho Minh Hoang has implemented various leadership principles and practices to inspire and motivate his team, and has shown a deep commitment to improving the lives of his employees and the wider community as follows:
Idealized influence is one of the key components of transformational leadership, and it refers to a leader's ability to serve as a role model for their followers. This means that the leader is seen as an idealized figure who inspires their followers to work toward a shared vision or goal. Based on what you have mentioned, He has demonstrated idealized influence in DEOCA Group. By setting up the company and leading its growth into a successful organization, he has become a role model for his employees and other stakeholders.
Inspirational Motivation is a feature of his leadership. He is using the inspirational motivation aspect of transformational leadership by motivating employees in digital transformation and innovation. By doing so, he is inspiring employees to work towards a common goal and creating a positive and enthusiastic work environment. This can lead to increased productivity and better results for the organization. He has a vision to contribute to change in the transport industry. He makes his commitment to making a positive impact in the industry and his desire to drive transformation not only within his organization but also in the wider industry. By pursuing a vision that transcends the company's immediate objectives and contributes to a larger social or environmental purpose,
Intellectual Stimulation. He does exhibit the intellectual stimulation component of transformational leadership. By encouraging debates, diverse ideas and critical thinking, he fosters a culture of innovation and creativity within DEOCA Group. This approach can help to inspire employees to think outside the box and generate new and valuable ideas, which can ultimately drive the digital transformation of the company. By offering significant rewards for successful ideas, s. He ensure that his employees' physiological needs are met by providing fair compensation and a safe working environment.
Individualized consideration is one of the key components of transformational leadership. He has individualized consideration as a leader in recruiting and retaining talented individuals, and he is willing to reward innovative ideas that contribute to the company's success. He has also set up an advisory council to guide the company's development, which suggests that he values input and ideas from a diverse group of individuals. These actions demonstrate a focus on individualized consideration and a desire to support the growth and development of all employees within the organization. He places a strong emphasis on building a strong team and supporting the development of talented staff members. This aligns with the principles of transformational leadership, which emphasizes the importance of building strong relationships with team members and providing individualized support to help them reach their full potential.
From Vision to Reality
Decca Group Joint Stock Company, established under Vietnamese law, has emerged as a prominent enterprise in the field of transport infrastructure investment and construction. Starting as Saigon Bridge Construction Investment Joint Stock Company (SBRC), the company underwent significant transformations to become Deo Ca Group. With a vision to become a leading investor and operator in Vietnam's transport infrastructure projects, Decca Group has achieved remarkable success and gained recognition as a global brand.
In the period 2015-2018, the company embarked on its journey with the Deo Ca tunnel project, aspiring to establish itself as a major economic group in Vietnam's transport infrastructure investment and construction sector. A pivotal moment arrived on March 3rd, 2017, when the company changed its name from Saigon Road Bridge Construction Investment Joint Stock Company to Saigon Bridge Construction Investment Group Joint Stock Company, marking a milestone in capital restructuring and strategic positioning.
In the period 2018-2020, Deo Ca Group gradually invested capital in various large-scale projects, including the construction and installation of infrastructure works and the provision of operation management services. Operating under the Parent Company - Subsidiary model, the group capitalized on the expertise of its subsidiaries and affiliates, supported by a highly skilled workforce and modern technical equipment. Notably, Deo Ca Group successfully undertook key national projects such as the Deo Ca Road Tunnel and the expansion of the Hai Van 2 tunnel, earning the trust of the Ministry of Transport for the implementation of these crucial initiatives. Additionally, the group assumed the Bac Giang - Lang Son expressway project and spearheaded the deployment of the ETC non-stop toll collection method using RFID technology.
May 28, 2018: A Turning Point On this significant date, SBRC Group officially re branded itself as Deo Ca Group Joint Stock Company (DeoCa Group), symbolizing a new era for the company and its association with the Deo Ca brand. With a commitment to delivering tangible value to society, Deo Ca Group has solidified its position as the foremost professional investor, builder, and operator of transport infrastructure in Vietnam. In June 2020, foreign investors recognized the potential of Deo Ca Group and acquired shares, marking a milestone in its journey as a foreign-invested enterprise.
At present, focused on Sustainable Development and Leading the Way Deo Ca Group Joint Stock Company is currently prioritizing sustainable development and striving to become the premier investor and operation manager of transport infrastructure projects in Vietnam. With its parent company status and more than 20 member companies spanning five business sectors, Deo Ca Group comprises a united collective of nearly 6,000 dedicated employees. Guided by the aspiration to be the largest transport infrastructure investor, the most professional financial investor, and the strongest general contractor, the company is committed to creating a safe and prosperous life for the people and the nation of Vietnam.
Conclusion: Deo Ca Group's journey from its humble beginnings to its current status as a global brand represents a testament to its growth and unwavering commitment. Through decades of perseverance, led by entrepreneur Ho Minh Hoang and a dedicated team, the company has overcome challenges, embraced opportunities, and left an indelible mark on Vietnam's transport infrastructure landscape. With a unified vision and a focus on excellence, Deo Ca Group is poised to continue making significant contributions to the advancement of Vietnam's infrastructure sector, empowering the nation's future and cementing its position as a global leader.
Persistent Path to Global Brand Success
Deo Ca Group's transformation into a global brand can be attributed to three key factors that have propelled its success and recognition:
First, national projects with international standards has been successfully implemenedt by Decca group. Decca Group has solidified its position as a global brand through its involvement in national projects executed with international standards. Notably, the group's achievements in delivering infrastructure works, such as the Deo Ca Road Tunnel and the Hai Van 2 tunnel expansion, have showcased its ability to meet rigorous global benchmarks. By consistently adhering to these high standards, Deo Ca Group has gained credibility and established itself as a trusted player in the global market.
Second, digital Technology and advanced Know-how in the infrastructure development has been continuously applied in the operation of Deo Ca group. Embracing digital technology and leveraging advanced know-how have been instrumental in Deo Ca Group's journey towards becoming a global brand. The company's adoption of innovative solutions, including the deployment of the ETC non-stop toll collection method utilizing RFID technology, demonstrates its commitment to staying at the forefront of industry advancements. By integrating cutting-edge technologies into its projects, Deo Ca Group has enhanced efficiency, safety, and overall project performance, earning recognition both domestically and internationally.
Third, international expertise and and global connection has been mobilized through partnership and cooperation with multinational cooperation and international experts in relevant areas. Deo Ca Group's ascent to a global brand has been further fuelled by its acquisition of international expertise and its expansion into foreign markets. By seeking guidance and advice from international experts, the company has gained valuable insights and honed its strategic decision-making processes. Moreover, Deo Ca Group's ventures abroad have not only broadened its business horizons but have also enabled it to transfer its expertise and contribute to infrastructure development beyond Vietnam's borders. This international perspective has played a pivotal role in shaping Deo Ca Group's global reputation.
Fourth, capitalisation of Deo Ca group has been promoted to ensure the transparent and effective sustainable financial development of the Decca group. There has been a remarkable growth in infrastructure projects, with investments expanding from 10 million EURO to a substantial 7 billion EURO. These projects have garnered the attention and participation of multiple stakeholders, including both national and foreign investors, who have shown confidence in the Group's endeavors. The successful involvement of Decca Group in the stock market has further propelled its growth trajectory. This significant increase in project scale showcases the Group's ability to undertake large-scale infrastructure initiatives and highlights its credibility as a trusted partner. By attracting a diverse range of stakeholders ( national investors, banks, and foreign partners from Japan, Germany, USA, China etc.), Decca Group has been able to leverage their expertise, resources, and financial backing to drive the successful completion of these projects. The participation of national investors underscores the Group's strong domestic reputation and its ability to garner support from within the country. This collaboration not only boosts the local economy but also fosters a sense of national pride in the accomplishments of Decca Group.
Equally noteworthy is the involvement of foreign investors who recognize the potential and value offered by Dec Ca Group's projects. The Group's ability to attract international investors speaks to its reputation as a reliable and promising investment opportunity. This collaboration also facilitates the transfer of knowledge, expertise, and technology across borders, contributing to the growth and development of the global infrastructure sector.The Group's presence in the stock market signifies its commitment to transparency, accountability, and responsible governance. By listing its projects in the stock market, Decca Group not only opens up investment opportunities to a wider range of stakeholders but also provides transparency and liquidity in the market.
Fifth, Fuelling Global Excellence, Deo Ca Group build up Skilled and Dynamic Young Talent for Building a Global Brand. Deo Ca Group stands out for its commitment to developing a young, highly educated, and skilled workforce that meets global standards. The company employ relatively young employee base, with 28.7% of its workforce under the age of 30, 52.6% aged between 31 and 45, and 18.7% aged over 45. This multi-generational composition contributes to the establishment and preservation of a vibrant corporate culture, as young individuals tend to be more dynamic, receptive to new ideas, and eager to take on challenges. Moreover, Deo Ca Group prides itself on the educational qualifications of its workforce. An impressive 74% of employees hold a Bachelor's degree, while 10% possess a Master's or PhD degree. This high educational attainment reflects the company's emphasis on recruiting and retaining talented individuals with a strong academic foundation. By fostering a workforce equipped with advanced knowledge and expertise, Deo Ca Group ensures its ability to tackle intricate tasks and stay at the forefront of industry advancements. The young and educated workforce of Deo Ca Group contributes significantly to its success by embodying global standards and competencies. The youthfulness of the employees infuses the company with a vibrant energy, propelling it towards innovation and adaptability. Their fresh perspectives and digital fluency align perfectly with the demands of globalization and technological advancements. Additionally, the highly educated workforce brings a depth of knowledge and critical thinking skills that enable Deo Ca Group to operate at a global level and achieve excellence in its endeavors. Deo Ca Group's focus on nurturing a young, educated, and skilful workforce in line with global standards has been instrumental in its achievements. The company's commitment to talent development ensures that it remains agile, innovative, and well-prepared to meet the challenges of an ever-evolving business landscape. By harnessing the strengths of its workforce, Deo Ca Group is empowered to build a strong global brand and secure a prosperous future.
In conclusion, Deo Ca Group's transformation into a global brand can be attributed to its involvement in national projects executed with international standards, its embrace of digital technology and advanced know-how, and its acquisition of international expertise and investments abroad. These key factors have propelled the company's success, establishing Deo Ca Group as a prominent player in the global infrastructure industry. However, the roads ahead for Deo Ca Group is to foster leadership at all levels of the organization that can drive the transformation process. This includes identifying and developing leaders who possess the necessary skills, knowledge, and global mindset to navigate the complexities of a global business environment.