Vietnam Expo 2024: Leading Trade Promotion Event in Vietnam

The 33rd edition of the Vietnam International Trade Fair – Vietnam Expo 2024 will take place from April 3rd to April 6th at the International Exhibition Center Hanoi (ICE). With the participation of over 480 businesses occupying 550 booths from 16 countries and territories, the event will focus on introducing five main product categories: Export Promotion & Investment Vietnam Pavilion; International Pavilion; Electronics, Machinery and Supporting Industries; Digital Technology and E-commerce; and Food Industry.

Numerous Domestic and International Pavilions

This year's Vietnam Expo highlights the presence of 16 countries and territories, with notable pavilions from India, South Korea, the Russian Federation, and China. The large-scale representation underscores the attractiveness of the Vietnamese market for attracting investment and fostering sustainable foreign trade cooperation.

India: Following the positive developments in the Comprehensive Strategic Partnership between Vietnam and India, which achieved significant milestones in 2023, the Indian Pavilion will officially participate in Vietnam Expo. Led by the Indian Trade Promotion Organization (ITPO), affiliated with the Government of India, the pavilion aims to lay the groundwork for cooperation, exchange, and learning between the business communities of both countries in 2024 and the years to come.

South Korea: Marking the 25th consecutive year, the Korea Trade-Investment Promotion Agency (KOTRA) has chosen Vietnam Expo as a flagship event for economic, trade, and investment promotion. This event continues to serve as a bridge for the two countries to enhance bilateral cooperation, especially in 2024 – the second year of implementing the Comprehensive Strategic Partnership between Vietnam and South Korea.

Russian Federation: In the context of preparing to celebrate the 30th anniversary of the signing of the Basic Principles Agreement on Friendship between Vietnam and the Russian Federation, the Russian Pavilion will bring together numerous leading businesses from Moscow interested in exploring the Southeast Asian market in general. It also presents an opportunity to develop business relations with Vietnamese partners in particular.

China: Affirming its role as Vietnam's largest trading partner and the second-largest export market, the Chinese Pavilion, with over 100 booths, will showcase machinery and equipment from prominent provinces and cities such as Fujian and Guangdong. To deepen the bilateral cooperation between the two countries, the pavilion is expected to offer more advantageous opportunities in technology transfer and greater flexibility in investment cooperation.

Additionally, to provide valuable market information and support businesses in market access and direct market penetration, the Investment Promotion and Industrial Development Exhibition Area (Invest in Vietnam) continues its mission to foster the development of key industries associated with the local economic development direction from provinces, cities, and key industrial zones nationwide.

At Vietnam Expo 2024, the Promotion Pavilion for Investment, Trade, and Tourism of Hanoi City (HPA) will highlight the strengths, potentials, and investment policies of Hanoi City. It will showcase the export products and capabilities of Hanoi's businesses, fostering connections with domestic distributors and foreign importers in the fields of supporting industries, electrical equipment, and food.

Brand Promotion for Vietnamese Products and Expansion of Export Markets

With enthusiastic support and response from local investment, trade, and tourism promotion centers, high-quality export products and OCOP (One Commune One Product) items are introduced to a wide range of consumers nationwide and international friends through various trade fairs. In addition to product quality, the meticulous investment in the image of Vietnamese businesses has been well-received and supported by the majority of Expo visitors.

In 2024, the Vietnam Exports Exhibition Area at Vietnam Expo welcomes the participation of nearly 50 businesses from 23 provinces and cities, including Ba Ria – Vung Tau, Bac Ninh, Ben Tre, Dac Nong, Dak Lac, Dong Thap, Ha Noi, Ha Tinh, Hai Duong, Lai Chau, Lao Cai, Long An, Nghe An, Nha Trang, Ninh Binh, Quang Binh, Quang Ninh, Quang Nam, Thanh Hoa, Tien Giang, Thai Nguyen, Son La, Yen Bai. The participation of these businesses aims to promote Vietnamese brands, expand export markets, and showcase the diversity and quality of Vietnamese products to both domestic and international audiences.

Side Activities of the Expo

In addition to the compelling diversity of showcased industries and the quality of participating businesses' products and services, Vietnam Expo 2024 emphasizes organizing various supply-demand connection activities, specialized seminars, and high-level forums with multiple discussions on different themes. Aimed at enhancing the effectiveness of visits and business interactions over the 4-day exhibition, standout side activities at this year's event include:

Wednesday (April 3): The program "Training in Investment Promotion for Localities and Industrial Zones in Vietnam" will take place in the afternoon of the opening day, organized by the Vietnam Trade Promotion Agency (VIETRADE).

Thursday (April 4): The following activities are scheduled: The forum "Business Expansion Responsibility: From Practice to Policy" in collaboration with Vietnam News and the seminar "Promoting Digitalization in Industry: Advantages and Challenges" in partnership with the Major Industries Association (HAMI).

Friday (April 5): Sequentially, seminars will be conducted on topics such as "Solutions to Enhance Quality and Productivity for Successful Business and Elevating the Vietnamese Brand in the Global Supply Chain," in collaboration with the Vietnam Chamber of Commerce and Industry (VCCI), and the seminar "BPA Market and Automation Solutions," in partnership with WBSys Company.

The opening ceremony of the 33rd Vietnam International Trade Fair – Vietnam Expo 2024 will officially take place at 9:00 am on April 3, under the auspices of the Ministry of Industry and Trade, with the participation of leaders from various ministries, sectors, representatives of embassies, consulates, foreign trade promotion organizations in Vietnam, associations, industry federations, exhibition booth participants, and media agencies.

The expo will be open from 9:00 am to 5:00 pm, from April 3 to April 6, 2024, at the International Exhibition Center Hanoi (I.C.E) – 91 Tran Hung Dao, Hoan Kiem, Hanoi, expecting to welcome over 20,000 visitors for exploration and business activities during the 4-day exhibition.

By Hoang Bich