Digital Transformation at ASL Logistics: A Journey Rooted in “Digital Mindset”

In the era of explosive technological advancement, digital transformation is no longer a trend but a survival factor for businesses. For ASL Logistics, a company that began as a small and medium-sized enterprise (SME) in logistics, the journey of digital transformation has paved the way for significant breakthroughs, starting from a “digital mindset” foundation to the adoption of modern technology in management and operations.

From Digital Mindset to Digital Transformation

From its earliest days, ASL Logistics’ leadership recognized the importance of digital transformation and crafted a consistent technology strategy that permeated every business activity. From a small company, ASL gradually established itself in the logistics sector by leveraging technology to enhance customer experience and improve internal management efficiency.

From Website to Technological Platform

In 2018, ASL launched a new version of its website, equipped with intelligent features that allow customers 24/7 access to international shipping information, import-export schedules, and shipment status. This pioneering move in the industry helped ASL build a solid reputation with international customers while enhancing reliability and optimizing time for its partners.

Additionally, in 2008, ASL implemented an internal Enterprise Resource Planning (ERP) system, which consolidated all document management and financial processes on a single platform. By 2022, this ERP system was fully operational, providing precise financial reports and enabling the leadership to monitor financial health with speed and accuracy.

Effective Response During the COVID-19 Pandemic

The COVID-19 pandemic, particularly in 2021, imposed enormous pressure on global supply chains. Amid these challenges, ASL managed to maintain productivity and ensure seamless business continuity. Thanks to its robust digital transformation framework, ASL not only weathered the crisis but also initiated new projects to optimize operations.

The successful deployment of the Human Resource Management (HRM) system enabled ASL to streamline HR processes, reducing manual tasks such as payroll and attendance calculations while integrating with the ERP system, allowing employees to focus on more critical tasks.

A Technological Platform for 4PL

ASL has continued investing in technology to optimize its supply chain. In 2022, the company became a 4PL service provider for Heineken Vietnam, managing operations for six breweries nationwide. By deploying the 4PL platform at https://4pls.asl-corp.com.vn, ASL successfully unified supplier management and tracked KPIs with transparency, enhancing service quality for this key partner.

“Digital Mindset” in Corporate Culture

ASL believes that digital transformation is not just a business strategy but a mindset that permeates all levels. Every ASL employee is encouraged to cultivate a digital mindset—an essential factor for success in the transformation journey. By viewing digital transformation as a shared responsibility, ASL has fostered a strong corporate culture that encourages each individual to actively explore, learn, and apply technology in their daily work.

Recognized at Technology Events

For its digital transformation efforts, ASL was honored by the People’s Committee of Binh Thanh District, Ho Chi Minh City, as one of the pioneering enterprises in digitalization. At the 2023 Dong Nai Techmart exhibition, ASL was also commended for its achievements in applying technology to logistics. These accolades underscore ASL’s pioneering position and motivation for continued growth.

ASL also actively shares its digital transformation experiences in industry forums and events. At a Coffee Talk titled “Technology Application, Digital Transformation at SME Logistics Businesses” hosted by the Vietnam Logistics Business Association (VLA) in November 2023, ASL’s CEO, Ms. Vo Thi Phuong Lan, shared practical insights on technology adoption at ASL, helping other logistics companies find solutions suited to their scale and resources.

Digital Transformation at ASL: A Journey Forward

Reflecting on its 20-year journey, ASL has not only fulfilled its digital transformation mission but has also reinforced its role as a pioneer in the Vietnamese logistics sector. From its foundational digital mindset, ASL has made technology central to all operations. Not content with its current achievements, ASL continues investing in research and development of new technological platforms to enhance customer experience and operational efficiency.

Digital transformation is not a destination but an ongoing journey requiring persistence and innovation. ASL has demonstrated that with the right strategy and progressive mindset, businesses can overcome challenges and leverage technology for sustainable growth, delivering lasting value to customers and the community. This serves as motivation for other SMEs on their digital transformation journey and contributes to the development of Vietnam’s logistics industry in the digital age.

By Van Tam