One of the clearest signals from the 2026 FIATA HQ Meeting is that competition in freight forwarding is moving beyond the basic question of whether to digitise. The real question now is how deeply firms digitise, with what capabilities, and under which standards of trust, implementation and governance. This was visible across the session on “Building Effective Digital Learning”, the eFBL User Clinic and the panel “Unlocking Value with Emerging Technologies in Freight Forwarding”. In other words,