Volvo Trucks plans to up the ante even more in the premium trucks market. This was announced by Mr. Christophe Martin, President of Volvo Group Trucks in Asia Oceania, when sharing the truck makers’ ambition for the current year.
Mr Martin said, “In Asia Oceania, we are looking at a stable yet highly competitive premium market that we want to lead with our brand Volvo Trucks. We will do this by following a strategy that will bring us closer to the customer, excelling in three key areas: product, service, and people”.
An internal study by research agency GfK has put Volvo Trucks as the number one in brand image in most of the markets in Asia, in their segment. According to the agency, it says that Volvo Trucks has "gained leading positions" also in customer satisfaction, having been ranked number one in Indonesia and Malaysia for instance.
