(VLR) (Vietnam Logistics Review) High tech developments seem to make ICT the dominant factor for managing Logistics and SCM. Truck drivers are expected to have board computers for ‘24/7’ tracing and tracking, scanners should be used by order pickers to avoid making mistakes when picking, partners in the supply chain should communicate in real time with alerts, continuously, as Quick Response downstream (but also upstream) in the supply chain is required. But, as experts in PR/Marketing say, what about ‘high touch’?