Technology Answering Three Key Industry Questions
With over 25 years of experience managing a logistics business, Ms. Vo Thi Phuong Lan—CEO of ASL Logistics—shared:
“I have always been concerned with three major questions: How can we eliminate the waiting time for quotations? How can partners anywhere in the world access logistics service prices 24/7, updated by the hour? And how can logistics evolve from disjointed manual processes into a smart, connected system that proactively optimizes costs?”
According to Ms. Lan, these questions motivated ASL Logistics to invest in serious research, leading to the development of a comprehensive solution platform that not only benefits customers but also aligns with the company’s ESG (Environmental – Social – Governance) strategy.
E-Pricing: Automating Global Logistics Quotation
At Booth C123 – Hall B, ASL Logistics created a unique tech experience space where customers and partners could directly interact with the E-Pricing system. This is a multi-service, multi-modal logistics quotation platform powered by AI and integrated with two-way API connections to the international logistics ecosystem.
The three standout features of E-Pricing include:
- Fast – Proactive – 24/7
Users can look up prices for sea freight, air freight, domestic transportation, customs procedures, and cross-border Door-to-Door services within seconds, anytime, anywhere. - Real-Time AI Analysis & Optimization
Beyond relying on static data, E-Pricing can automatically analyze routes, schedules, and provide optimal pricing for specific scenarios. - Connecting & Enhancing Transparency in the Logistics Ecosystem
Thanks to two-way API integration with shipping lines and global agents, the platform ensures continuously updated data, increasing transparency and enabling customers to make quick, accurate, and effective decisions.
VILOG 2025: Showcasing Vietnam’s Digital Logistics Capability
By participating in VILOG 2025, ASL not only showcased a tech product but also demonstrated its comprehensive digital transformation vision. Through the E-Pricing platform, the company sends a powerful message: Vietnamese logistics can proactively innovate and apply technology to reach global standards.
E-Pricing is also a practical demonstration of the Vietnamese logistics industry’s internal strength—from concept to execution—supported by ASL’s in-house R&D team and strategic tech partners.
From Real-World Experience to Long-Term Commitment
At ASL Logistics’ exhibition space, many local and international visitors experienced the automatic quotation system firsthand. In just a few simple steps, users could:
- Choose a service type
- Enter the route
- Instantly receive a quote with intelligent recommendations
More than just an operational support tool, E-Pricing is expected to become an integrated platform for multiple logistics services, supporting strategies for cross-border e-commerce expansion and Logistics 4.0 development in Vietnam.
Toward Transparent – Efficient – Sustainable Logistics
According to Mr. Ha The Trung, Sales Director of ASL Logistics, the E-Pricing platform will continue to be upgraded with features such as: multilingual interface, real-time market price alerts, and integration with Transport Management Systems (TMS).
ASL is committed to accompanying the import-export business community, helping reduce logistics costs, enhance competitiveness, and promote a green and fully digital logistics model.
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