Vietnam’s e-commerce market surpassed USD 25 billion in 2024, accounting for roughly 10% of total retail and consumer-services revenue, and the Ministry of Industry and Trade now expects it to reach about USD 28 billion in 2025, with growth above 25%. At the same time, the last-mile delivery market for e-commerce is estimated at around USD 1.6 billion, underscoring the pressure on urban logistics infrastructure to be faster and closer to end consumers.