Rockwell Automation and Circulor: Promoting Supply Chain Transparency and Sustainability

Connecting Technology with Human Ingenuity

Rockwell Automation is not just a familiar name in the industrial automation sector but a pioneering company with a mission to blend advanced technology with human creativity. Headquartered in Milwaukee, Wisconsin, Rockwell employs 29,000 people across more than 100 countries, all dedicated to realizing the vision of a "Connected Enterprise."

The Rockwell Automation PartnerNetwork is a robust ecosystem of global partners that provides integrated technological solutions, helping businesses achieve higher efficiency in supply chain management. This network has empowered Rockwell to enhance competitiveness while driving transparency in its customers' production operations worldwide.

Shaping the Future of Supply Chain Traceability

The partnership between Rockwell Automation and Circulor, a leading company in supply chain traceability, marks a pivotal step in improving transparency in industries such as automotive, tire, and battery manufacturing. Together with Circulor, Rockwell will offer a comprehensive traceability solution, enabling businesses to track the journey of raw materials from extraction to the finished product.

One of the primary drivers behind this partnership is the need to meet increasingly stringent environmental regulations, including the Digital Product Passport requirements. This tool is crucial for supply chain management, allowing manufacturers and consumers to monitor the entire production process, from raw material origins to factors like carbon emissions.

The Value of Transparency in Supply Chains

The traceability solutions from Rockwell and Circulor help companies not only comply with international regulations but also achieve sustainability goals. Circulor's platform provides detailed supply chain tracking, giving manufacturers a comprehensive view of raw material origins and the environmental impact of production activities.

Douglas Johnson-Poensgen, CEO of Circulor, emphasizes: “In an increasingly competitive and complex market where sustainability and social responsibility have become strategic factors, the combination of Rockwell and Circulor offers organizations a significant competitive advantage.”

With this solution, companies can easily identify and address issues related to supply chain transparency, minimizing legal risks and enhancing corporate image.

Unlocking Business Value Through Collaboration

The collaboration between Rockwell and Circulor goes beyond regulatory compliance, opening up significant opportunities for increasing business value. By integrating Circulor's traceability platform into its automation systems, Rockwell helps businesses reduce costs, improve efficiency, and gain a competitive edge.

James Glasson, Global Vice President of Rockwell for the Automotive, Tire, and Advanced Mobility Industries, notes: “Our focus on sustainability not only helps meet global regulatory requirements but also enables unprecedented visibility into supply chain carbon emissions.”

Through this partnership, Rockwell and Circulor are empowering businesses to improve production performance while reducing environmental impact.

Comprehensive Solutions Across Multiple Industries

Rockwell is expected to deploy this advanced traceability solution across various industries, from automotive, tire, and battery manufacturing to metals, mining, and cement. Rockwell's Kalypso division will play a crucial role in providing consulting, assessing customer needs, and helping them implement the new solution throughout their supply chains.

As transparency and accountability in supply chains become global standards, the Rockwell and Circulor partnership will position businesses at the forefront of sustainable practices while driving operational excellence.

As environmental regulations and social responsibility demands continue to rise, supply chain transparency has become an essential factor for global businesses. The collaboration between Rockwell Automation and Circulor not only meets immediate needs but also opens up opportunities for sustainable growth in the future.

Through this partnership, Rockwell and Circulor are setting new standards in supply chain management, providing a clear roadmap for companies that seek not only to comply with regulations but also to lead in achieving sustainability commitments. This is a significant step forward, not only reshaping traditional industries but also paving the way for a future where responsibility and transparency become the gold standard in business.