Saigon Newport: When Marketing Becomes Strategic Power

Marketing at Saigon Newport Corporation (SNP) has evolved beyond traditional roles of trade promotion or brand awareness. It has built a model of “strategic integrated marketing” with deep thinking, exceptional creativity, and global reach—becoming a solid pillar supporting SNP’s sustainable development and global expansion.

As the logistics industry is increasingly influenced by rapid market fluctuations, the Marketing Department of Saigon Newport Corporation (TCT TCSG) has proven itself indispensable as a strategic advisory unit. From proposing business policies and developing multi-tiered logistics service models to proactively initiating major projects such as “Terminal D” in Hiep Phuoc and expanding connections with Phuoc An Port, the department has played a vital role in laying the foundation for Saigon Newport’s future development.

Each proposal reflects not only strategic depth but also a deep understanding of the market, customer needs, and supply chain transformations. Their ability to forecast using data analytics and swiftly adapt to trends has enabled Marketing to not just keep pace but also lead the market.

Attracting strategic shipping lines has highlighted the impressive responsiveness of TCT TCSG’s Marketing Department. Not only did the team swiftly assess risks, but they also developed effective response plans and successfully persuaded partners to maintain service routes and agree to service fee adjustments—an achievement few seaports can claim.

From COVID-19 to economic fluctuations, the Marketing Department has consistently been one of the first units to step in with solutions, ensuring continued connectivity between the port, customers, shipping lines, and partners. Rather than waiting to react to situations, the department proactively develops plans for every possible scenario.

Retaining over 150 shipping lines and 4,000 clients in a fiercely competitive market goes far beyond service quality. It’s the outcome of a thoughtful, resilient customer care strategy.

TCSG's Marketing Department not only connects with customers through conferences and annual events but also integrates technology and creative content into the customer experience. Vlog series, the “Accompanying TCSG” community platform, and interactive programs like “On-site Customer Day” and sports exchanges are clear examples of how TCSG places customers at the center and continuously revitalizes relationships in a flexible, engaging, and effective manner.

TCSG’s Marketing Department has elevated the Tan Cang brand through internationally strategic promotional activities. From business trips connecting with shipping lines in China, Taiwan, Hong Kong, Japan, South Korea, Singapore, Laos, Europe, and the Americas, to appearances in hundreds of international media outlets, TCSG has not only expanded brand awareness but also affirmed the integration capabilities of Vietnam’s entire seaport industry.

SNP’s marketing communications have transformed significantly. Beyond leveraging digital platforms (Facebook, Zalo, YouTube, Email, SMS), the department has implemented structured crisis communication protocols. A prime example is how they proactively handled public concerns from the Pepper Association to safeguard SNP’s brand reputation.

This strategic investment in communications acts as a strong shield, protecting the brand in a volatile digital landscape.

From CRM systems and smart reporting tools (Pobi) to the VR360 virtual Port Tour, SNP is redefining customer experience through tech. Virtual site tours now allow international clients to explore port facilities with just one click—something unimaginable in the past.

This is not merely a tech upgrade—it showcases SNP’s intelligent and pioneering approach to bringing Vietnamese logistics to the world.

TCSG’s Marketing Department has participated in a series of economic-defense exhibitions and international events such as CAEXPO, Vietnam Sourcing, regional logistics forums, FIATA, and WCA. These efforts have not only promoted the company's services but also demonstrated the corporation’s vision for global integration.

Trade promotion is no longer just about trade fairs. It’s become a strategic series of campaigns connecting provinces, businesses, and global organizations under a powerful message: Saigon Newport—a destination in the global logistics value chain.

It’s clear that SNP’s Marketing Department is not just a communication unit—it’s the heart of a system connecting customers, markets, partners, society, and the world.

In an era where brand equity is a company’s greatest asset, the department’s persistent, creative, and professional efforts are a vivid testament to the power of customer-centric strategy and a globally ambitious mindset.