Inbound Logistics’ 2025 3PL Perspectives report shows providers pivoting around three forces: technology, geopolitics, and rising shipper expectations. The big picture: growth remains positive but competition is intensifying; technology investment continues to be the core differentiator, while pressure to “keep and win customers” is clearly mounting. These shifts come with demands for data transparency, carbon measurement and management, and the ability to co-design vertical-specific solutions.