ASL Logistics Advances with E-Pricing Platform Integrated with AI

E-Pricing with AI Integration: A Comprehensive Solution in the Digital Era

With over 20 years of experience in the logistics sector, ASL Logistics deeply understands the critical role of technology in maintaining a competitive edge and accelerating growth. The E-Pricing platform developed by the company is not merely an automated quotation tool, but a comprehensive AI-integrated ecosystem designed to fully support businesses and customers.

The most notable feature is the integration of a virtual assistant powered by natural language processing (NLP) technology, allowing customers to interact directly through an AI chatbot. This chatbot gathers input data such as routes, service types, expected timelines, etc., and quickly generates pricing quotes tailored to the user's specific needs. This marks a significant advancement compared to traditional quoting methods.

Beyond communication, the E-Pricing platform also applies machine learning algorithms to optimize transportation routes, analyze big data to forecast demand, and provide strategic recommendations for the sales team. Especially with its integration into the Microsoft Azure platform, the system offers high stability, robust security, and scalability for complex logistics models.

Making a Mark at Domestic and International Events

In February 2025, at the WCA Worldwide Conference in Dubai – an event that gathered over 4,000 delegates from the global logistics sector – ASL officially introduced its E-Pricing platform with AI integration to a wide range of international partners. ASL’s booth became a highlight with impressive tech demonstrations: visitors could interact with the AI chatbot, receive quotes within minutes, and experience a seamless and efficient digitalized workflow.

Following that success, ASL brought the solution to the HCMC Expo 2025 in Ho Chi Minh City. Here, local customers had the opportunity to directly experience the system and praised its convenience, transparency, and 24/7 service capabilities without limitations of time or geography. These positive responses clearly reflect the practical effectiveness that E-Pricing offers.

Beyond showcasing technology, ASL demonstrated its strong commitment to global outreach and partnership with the worldwide logistics community. Continuous participation in major events is part of the company’s strategy to internationalize its Vietnamese-developed digital product and integrate more deeply and broadly into the global supply chain.

From Technology to Sustainable Strategic Development

From the author’s perspective, E-Pricing is not just an operational support tool – it is a strategic transformation for ASL Logistics in its journey to becoming a high-tech logistics enterprise. In a market that is increasingly competitive and demanding faster response times, the ability to automate, personalize services, and provide around-the-clock support is what helps ASL lead the way.

ASL’s AI project is being deployed in a structured five-phase process: feasibility study, solution design, model integration and training, real-data testing, and post-deployment support – showcasing the company’s serious and sustainable investment direction. With a solid technological foundation, long-term vision, and an innovative mindset, ASL is helping redefine the standards of logistics services in the digital age.

The integration of AI into E-Pricing is not just a technological leap, but a core strategy that enables ASL to enhance its service capacity and integrate more deeply into the global supply chain,” affirmed Chairwoman and CEO Vo Thi Phuong Lan.

And indeed, this is the path that will enable Vietnamese enterprises to go further, affirming their intellectual strength, creativity, and resilience in the international arena.