VIBS 2025: A Meeting Point for Vietnam’s Bakery Industry on the International Map

With nearly 200 booths from 120 exhibitors representing 12 countries and territories, VIBS 2025 demonstrates that the event is no longer an “in-house” gathering. It has become a specialized trade touchpoint - where technology, ingredients, and standards meet real market demand.

SECC at the Center and a Co-organizing Network

VIBS 2025 takes place from December 10 to 13, 2025 at SECC (799 Nguyen Van Linh Street, Tan My Ward, Ho Chi Minh City), with the exhibition area located in Hall A1. On the opening day, the ribbon-cutting program is scheduled for 10:00-11:30, with guest reception starting at 09:30 in the A1 VIP room.

In addition, the co-organization structure - bringing together an international exhibition organizer, industry associations, and manufacturing businesses - helps VIBS retain a strong “market pulse”: it updates participants on trends while creating a targeted B2B networking environment.

Technology, Ingredients, and the Standardization Challenge

Unlike consumer-oriented fairs, VIBS focuses on the industry’s “backbone”: machinery and equipment, raw materials, packaging technology, and supply-chain management solutions. Here, businesses can observe production lines directly, compare technical specifications, test samples, and negotiate cooperation terms right at the booths - so they can clearly identify where their bottlenecks lie, whether in productivity, stability, traceability, or order-fulfillment capacity as the market expands.

Mr. Kao Sieu Luc - Chairman of the Vietnam Bakery Association (affiliated branch) and CEO of ABC Bakery - said that VIBS 2025 helps stakeholders “see the full picture” of the bakery value chain: from machinery and equipment, to ingredients, to packaging technology and supply-chain governance. He emphasized that the exhibition is a meeting point where businesses, suppliers, and professionals come together to update trends, connect resources, and open up business opportunities for the next stage of growth.

From Showcase to Deal-Making: Competitions and Forums

To “accelerate” the pace of connection, VIBS 2025 runs professional activities in parallel: the “Outstanding Vietnamese Bakery Gifts” competition and the “Vietnam International Souvenir Excellence Awards,” featuring tasting and evaluation sessions, alongside forums that bring together domestic and international experts. Another highlight is the international zone, which showcases signature products from various countries and territories and broadens reference points to the global bakery exhibition ecosystem - encouraging Vietnamese businesses to see integration standards more clearly and choose an appropriate upgrade roadmap.

The organizing committee views VIBS 2025 as a “trade bridge” for the bakery industry: Vietnamese businesses gain access to international technology, ingredients, and standards, while overseas suppliers seek distribution partners in the domestic market. The professional activity series - covering the “Outstanding Vietnamese Bakery Gifts” competition, souvenir product tasting and evaluation, and trend-focused forums - aims to shorten the path from exhibition display to concrete partnerships.

VIBS 2025 is a reminder that to go far, the bakery industry must move forward with innovation and stronger supply-chain linkages. Visitors can pre-register to receive a QR code for entry and should note the regulation that attendees under 16 are not admitted. From SECC during December 10-13, 2025, VIBS hopes to turn meetings into collaboration and collaboration into sustainable growth for Vietnam’s bakery industry.